Your Strategic Digital Growth Partner

SEO, GEO & Performance Marketing Expertise Built for Modern Search.

I started in SEO in 2018, then expanded into Google Ads, Meta Ads and YouTube SEO as the lines between channels blurred. Today I run full-funnel performance programs for D2C, local services, healthcare, legal and creator-led brands.

The work is measurable: a wellness brand grew from 228 to 2.43K monthly organic clicks in 6 months. A 24/7 locksmith hit a $4.50 cost per conversion at 7.24% CTR across 1,343 paid clicks last month. Law firm queries earned AI Overview placements on high-intent terms.

My approach is simple: instrument everything, kill what isn't working quickly, and double down on what compounds.

Traditional SEO

Revenue keywords, technical health and authority.

AI Search

GEO, AEO, LLM visibility and AI Overview citations.

Performance

PPC, CRO, dashboards and measurable growth.

Tools & Stack

Google AdsGA4GSCAhrefsSemrushMeta AdsTubeBuddyLooker StudioHubSpotWebflow

Principles

  • Measurement before optimization.
  • Channel-agnostic, outcome-obsessed.
  • Reports should change behaviour.
  • Compounding beats clever.
Work with me
Expertise FAQs

About the SEO, GEO & Growth Approach

Quick answers on experience, execution style and how modern AI search fits into the growth strategy.

What makes this portfolio different from a standard SEO consultant website?
The work combines traditional SEO, AI Search Optimization, paid media, content strategy and conversion tracking, with case studies supported by screenshots, reports and measurable client outcomes.
Do you understand modern AI search platforms?
Yes. GEO, AEO, LLM visibility, AI Overviews, ChatGPT rankings and entity authority are part of the strategy, alongside classic Google SEO fundamentals.
Do you personally execute the strategy?
Yes. The positioning is senior, hands-on execution across research, strategy, implementation, tracking and optimization, without generic agency hand-offs.